EVERYTHING YOU NEED TO KNOW ABOUT THE NEW WINX CLUB DOLLS

Rocco Giocattoli will be the master toy distributor of the new Winx Club fashion doll collection in Italy. The brand new Winx fashion dolls, produced by Witty Toys, a company of Rainbow group, will be present in all the main toy stores, High streets and normal trade, offline and online, nationwide.

The toy line launch will be supported by a very dense marketing plan that will involve the products and the brand more generally through multichannel campaigns and consumers engagement.

The new collections offer an original and unprecedented gaming experience for a target 3-6 years old, and will once again bring a breath of magical news to the world of toys.

They will go on sale at the end of October 2021 in Italy.

Let's take a look at the collections...

WINX CLUB

The ultimate Winx fashion dolls in their most original look! The most fashionable fairies ever!

Each fairy comes with a new, avant-garde outfit and wings!

The collection includes: Bloom, Flora, Stella and Tecna.

Product details: 27cm tall Winx fashion dolls and 5 movable articulations.

It's promoted in tv spots from 11-01-2021 to 12-31-2021.

BLING THE WINGS

It’s not just what they wear... it's how they bling their wings! Showcase your creations with this unique collection to play real art and craft with the most loved fairies on the planet!

Choose among Gem Wings and Glitzy Wings:

Create your original Gem wings by placing the Gem Sheet under the see-through wings and decorate using patterns and gems, or just remove the pre-cut segments to pull and reveal your Glitzy wings!

The collection includes: Bloom, Flora, Stella and Aisha/Layla.

Product details: 23cm tall Winx fashion dolls and each set includes Gem Wings or Glitzy Wings play set.

It's promoted in tv spots from 11-01-2021 to 12-31-2021.

MAGIC REVEAL

A top-style collection featuring the Winx in their best look and instantly revealing their glittering wings as you remove them from the package!

The wings can magically appear again and again!

Each fairy comes with two pair of interchangeable wings to mix and match between fairies!

The collection includes: Bloom, Flora, Stella and Musa.

Product details: 27cm tall Winx fashion dolls, 4 movable articulations, interchangeable wings and 2 surprise accessories included

It's promoted in tv spots from 11-01-2021 to 12-31-2021.